Deloitte Fast 500
10–13×
Archer Review
Lead Growth & Performance Marketing
Seven-figure annual ad spend across Meta, Google, TikTok, and YouTube — $400K+ in monthly revenue, with a 900K-contact CRM behind it.
Live preview
Fractional CMO · Healthcare · Edtech · DTC
I lead marketing from
I lead marketing from
strategy to execution.
I own the full growth engine — paid media, cold outreach, CRM, and automation — for healthcare, edtech, and DTC teams. I build and run the systems, and own the results.
$2M in paid media per year · 10–13× ROAS · 50+ projects
Every channel
One operator to manage all your channels
Meta Ads
Google Ads
TikTok
LinkedIn
Reddit
YouTube
Indeed
SMS
Programmatic
Lifecycle Email
$2M/yr
In ad spend managed
$400K+/mo
Attributed revenue
$6 CAC
Blended, at Archer
900K+
CRM contacts
Trusted across healthcare, edtech & DTC
Archer ReviewTrinity HealthTava HealthWoven CareOncoPowerBeHuman
About
A decade helping brands scale efficiently
I'm a Fractional CMO and performance marketer with a decade of experience helping healthcare, edtech, and DTC brands scale. I've managed seven-figure ad budgets and built systems that drive over $400K in monthly revenue — and my newest focus is using AI to help teams do the same great work, better.
I don't hand off a deck and walk away. I build the acquisition system — media, outreach, CRM, and reporting — and run it until the numbers hold.
Let's talkWhat I do
Four systems that compound
From paid acquisition to the CRM behind it, I build and run the full growth engine — plus the strategy and reporting that keeps it accountable.
10–13×sustained ROAS
Paid Media
Meta, Google, and TikTok at $2M+ annual spend and a $6 blended CAC. Creative and keyword testing, full-funnel attribution, and live tracking that kills reporting lag.
3–4meetings / client / wk
B2B Cold Outreach
LinkedIn automation and cold email built end to end — targeting, sequencing, and full execution that drive platform signups, demos, and booked meetings. Scaled Tava's sales team 1 → 5.
900K+contacts managed
CRM & Lifecycle Automation
Design, build, and run CRMs end to end — segmentation, nurture, abandoned-booking recovery, and no-show re-engagement — plus SMS built for TCPA/TCR compliance.
−50%production time
AI Implementation
I put AI where it moves numbers — AI-powered CRMs and segmentation, automated creative and keyword testing, and reporting that writes itself. The systems that ran a 900K-contact database.
From zero
$15 CPL
Tava Health
Growth Marketing Consultant
Licensed-clinician acquisition at a $15 CPL and $60 CAC across Meta, Google, and LinkedIn, with automated outreach and CRM ops for a 900K-user database.
Live previewBrand + Growth
0 → 1
Woven Care
Growth & Clinical Acquisition
Led growth and clinical hiring across paid media, tracking, and systems for a multi-state pediatric therapy org.
View detailsFull rebuild
Rebrand
BeHuman Health
Marketing Consultant
Led a full rebuild of brand and growth stack from the ground up — identity, messaging, and full-funnel performance.
View details20K+ leads
−90%
Trinity Health FirstChoice
Recruitment Marketing Lead
TCPA-compliant recruiting pipelines across 109 hospital locations — CAC cut 90% and 20,000+ qualified leads.
Healthcare · RecruitmentFounding team
$4–6
OncoPower
Marketing Director
Built brand, website, and growth from the founding stage — $4–6 patient acquisition cost and automated investor outreach.
Healthtech · Founding By the numbers
A decade of compounding results
$400K+/mo
Attributed revenue from paid acquisition at Archer Review.
−90% CAC
Clinical applicant cost cut from $200+ to $20–25 at Trinity.
20K+ leads
Qualified leads generated across 109 hospital locations.
10–13× ROAS
Sustained on $2M+ in annual paid media spend.
2024 — 2025
Archer Review Deloitte Fast 500
Performance Marketing Lead
Managed a $2M+ annual budget across Meta, Google & TikTok at 10–13× ROAS, drove $400K+ monthly revenue, and built a 900K-contact AI-powered CRM with full-funnel attribution.
2022 — Present
Trinity Health FirstChoice
Recruitment Marketing Lead
20,000+ qualified leads across 109 hospital locations, CAC cut 90%, and 23 recruiter automation workflows lifting candidate conversion 3×. Led creative for a $3.9B acquisition rollout.
2025 — Present
Woven Care
Provider Recruitment Consultant
Sole marketing owner — launched paid acquisition on Meta & TikTok from zero with full tracking and pixel infrastructure, a cold LinkedIn program, and exec dashboards.
2024 — 2025
BeHuman
Marketing Consultant
Led a complete brand redesign — visual identity, messaging, and positioning — alongside full-funnel paid acquisition across Meta, Google, and LinkedIn.
2023 — 2024
Tava Health
Growth Marketing Consultant
$15 CPL and $60 CAC within six weeks of launch; rebuilt tracking and landing pages to double conversion, and scaled the sales team from 1 to 5 reps via automated outreach.
2020 — 2023
Freelance Consulting
Growth & Automation Consultant
45+ startups and midmarket clients — paid acquisition, CRM architecture, and outreach systems generating 3–4 qualified meetings per client per week.
2020 — 2022
OncoPower
Marketing Director
$4–6 patient acquisition cost via optimized onboarding funnels; built brand, website, and content teams, plus automated investor and oncologist outreach.
2017 — 2020
Earlier Career Smash Creative · Process AG
Marketing Specialist
Built scalable automation and sales-booking systems, managed social and digital teams, and ran brand and outreach for a luxury packaging company.
Skills & tools
My toolkit
Paid Media
CRM & Automation
Analytics & Tracking
Compliance
Prospecting & ABM
Design & PM
AI & Automation
How I work
An operator, not just an advisor
I build and run it
No hand-off-and-leave. I set up the tracking, ship the campaigns, and run them day to day until the numbers hold.
Own the full funnel
Media, cold outreach, CRM, and lifecycle under one roof — so nothing falls through the gaps between specialists.
Decisions on data
Live attribution and clean reporting mean budget moves on what's working this week — not last quarter's guess.
Ship fast, then optimize
Campaigns live in days, not weeks. I monitor daily and run creative and audience tests to compound results.
AI to move faster
I lean on AI across the workflow — creative and keyword testing, CRM segmentation, and reporting — to cut production time and ship more. (Down 50% at Archer.)
Compliance by default
Healthcare-grade from day one: HIPAA, TCPA/SMS, LegitScript, and Meta Special Ad Categories — handled, not learned the hard way.
A bit about me
Beyond the work
What do you want in work?
Autonomy and trust, a product I believe in, and problems worth solving. I'm at my best on a team that moves fast and gives me room to own the outcome — where I can keep building real systems and keep learning, not just hand off advice.
How do you work best?
Given ownership and room to move. I'm happiest close to the data with the freedom to ship, test, and adjust quickly — not waiting on three approvals to launch an ad. Small, fast teams over big, slow ones.
What are you looking for?
A team where I can own growth end to end — full-time or fractional. I do my best work with healthcare, edtech, and DTC companies that have a real product and want someone to build the engine, not just advise on it.
What's got your attention right now?
Using AI to do more with less — automations and creative and reporting workflows that cut the busywork so the team can focus on the things that actually move the business. Lean growth systems a small team can genuinely run.
What do you do when you're not working?
Usually something outside — surfing, trail running, and riding my Honda CRF. I shoot a lot on a Leica, drink probably too much good coffee, and I'm slowly working my way through Spanish and Portuguese.
Let's build something
that compounds.
Full-time, fractional, or project — if you need acquisition that holds up, I'd love to talk.
bradjpearson0823@gmail.com